• Team Finuprise

Social Sustainability: Why Employers Need to Pay More Attention to It?

Sustainability has become a buzzword in recent years, with many people and organizations striving to be more environmentally conscious. However, sustainability isn't just about conserving resources - it's also about creating social and economic opportunities for all members of society. Unfortunately, not enough employers are paying attention to social sustainability, and this needs to change. Here's why social sustainability is so important, and what employers can do to support it.


Man standing in the conference room, giving a speech in front of other people, TV in the background
Credits to @austindistel on Unsplash

What is social sustainability and why should employers care about it?


Social sustainability is about creating a society that can meet the needs of present and future generations. It includes ensuring that everyone has the opportunity to reach their full potential, regardless of their background or circumstances.

This is important not only for moral reasons but also because it makes good business sense. A diverse workforce with different skills and perspectives can bring new ideas and therefore more value for the company. Inclusivity is also essential for attracting and retaining top talent.


Benefits of social sustainability for businesses


Based on UN Global Compact's report, social sustainability should be a major component of any company due to its impact on the quality of a company's relationships with stakeholders. Social sustainability is a proactive approach to managing and tracking business effects on employees, those in the value chain, consumers, and local communities.

Employers who focus on social sustainability can create a better workplace for their employees. This includes providing fair pay and benefits, promoting diversity and inclusion, and offering opportunities for professional development. By doing so, employers can not only improve employee morale but also increase productivity and loyalty.


How to implement social sustainability in your workplace


There are many ways in which employers can support social sustainability, but here are a few of the most important:


Promote diversity and inclusion in the workplace


One of the best ways to support social sustainability is to promote diversity and inclusion in the workplace. This means hiring employees from different backgrounds, cultures, and socioeconomic groups, and creating an environment where everyone feels welcome and respected.


It also includes ensuring that employees have the same opportunities to succeed, regardless of their background or identity. To do this, employers should provide training and development opportunities, as well as clear career paths.


Define your sustainability workplace goals


When it comes to defining your sustainability workplace goals, you'll want to think about ways to make the entire company more environmentally and socially responsible. You might start by facilitating company-wide dialogues to define what sustainability means to your business. This will help get everyone on board with the same definition of sustainability and set the tone for creating achievable goals.


It might be a good idea to create a sustainability council that has representation from every department. This group can work together to develop specific goals for each area of the business and come up with a plan for achieving them. Once your goals are defined, you'll need to create a sustainability program that can be easily implemented across the business.


Encourage an environmentally conscious workplace


You can encourage social sustainability in the workplace by implementing a few key practices. For example, you can start a recycling program to reduce waste. You can also conserve energy within the office by promoting paperless practices and investing in office plants. And finally, support green vendors and sustainable transportation options to reduce your carbon footprint.


Green wall made out of plants with a neon sign: "and breathe"
Credits to Max van den Oetelaar on Unsplash

When employees feel like their workplace is socially and environmentally responsible, they are more likely to be productive and engaged. So, by encouraging these sustainable practices, you can create a more sustainable workplace that benefits both the environment and your employees.


Make social investments and advocate for public policies that promote social sustainability


This can be done in a variety of ways, but some examples include investing in employee well-being, supporting social and environmental causes, and promoting policies that encourage sustainable practices.


When companies make strategic social investments, they are not only making an impact on their own employees and operations, but also helping to create a more sustainable future for everyone, influencing the whole industry.


Challenges of implementing social sustainability


Employers often find it difficult to invest in employee well-being because it can be expensive and time-consuming. Many companies also don’t have the necessary knowledge of why social sustainability is important and how to go about implementing these practices.


Additionally, social sustainability also requires buy-in from employees. In order to make social sustainability practices effective, employees need to be engaged and feel like they are a part of the process. If employees feel that their input isn’t valued or that the company is implementing these changes without their consent, it can lead to tension and conflict within the workplace.


Employers also need to be aware of potential social sustainability problems that could arise. For example, if an employer implements a flexible time working policy, they need to make sure that employees are not taking advantage of the system and working fewer hours. Social sustainability practices should also be reviewed on a regular basis to ensure that they are still relevant and effective. It may be a good idea to set up specific KPIs and evaluate them each month.


3 tips for creating a socially sustainable workplace today


Here are some to-do's which your company can start taking action upon in order to move to more social sustainable standards:


Pay closer attention to diversity and inclusion


Make sure that your recruitment practices are fair and that your workplace culture is inclusive. Encourage employees to share their ideas and perspectives, and create opportunities for career development for all.


Support employees in their personal development


Offer training and development opportunities that help employees to improve their skills and progress in their careers. This will not only benefit the individual employees but also the company itself.


Give back to the community


Encourage employees to get involved in community projects, whether it's through volunteering or fundraising. This can help to build team morale and also improve the company's reputation.


Many hands touching each other in the middle, people wearing colorful sweatshirts
Credits to Hannah Busing on Unsplash

Social sustainability is essential for creating a fairer, more equal society. It's time for employers to start paying attention to it. By implementing some of the measures listed above, you can make a difference.


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